The Premium Gap Playbook
Find your gap. Fix the first piece. In 30 minutes.
You took the quiz. Now let's make it useful.
Your Premium Gap is the space between how good you areyour product is and how premium your brand looks. This playbook helps you measure it, then close the first bit this week. No journaling, no soul-searching, just ticks, numbers and quick fixes.
Short on time? Pick your result and we'll highlight the best place to start.
The Premium Gap Audit
Tick every statement that's true right now. Not "nearly true", not "true once I fix that one thing". Right now.
Start ticking
Your score updates as you go.
The 5-Second Test
That's roughly how long a new visitor gives your homepage before deciding to stay or scroll on.
How to do it: grab someone who doesn't know your business well. Show them your homepagestore homepage for 5 seconds, close it, then ask these three questions. Tick each one they get right.
0 / 3
Run the test, then tick what they got right.
The quick fix: the headline formula
[The result you get people] for [who you help]
After: Brands and websites that get wellness founders booked out
After: Calming skincare for sensitive, stressed-out skin
Your One-Liner
The formula: I help [who] get [result] without [pain].
The formula: We help [who] get [result] without [pain].
After: I help burnt-out professionals get their energy back without restrictive diets.
After: I help new coaches sign their first five clients without living on Instagram.
After: We help busy mums switch off at night without the synthetic headache.
After: We help women feel confident at the gym without the fast-fashion guilt.
Now use it: your Instagram bio, your homepage, how you introduce yourself on calls, your email signature.your Instagram bio, your homepage, your About page, your packaging insert, your pitch to stockists.
The Price Check
This works out what undercharging is quietly costing you each year. Just three quick steps.
Step 1 · What you charge now
Pop in what you charged for your last 3 projects. Fewer than 3? Just fill what you have.
Your average right now: £0
Step 2 · What you could charge
Imagine a stranger found you online, no referral, no mate's rates, and thought "that's exactly who I need". What would a confident specialist in your field charge them for the same project? Not sure? Look up two or three people you admire and use their starting price.
Step 3 · How many projects
This works out what pricing too low is quietly costing you each year. Just three quick numbers, using your bestseller.
Step 1 · What you charge now
Step 2 · What a premium label charges
Find two or three premium brands selling something similar to your bestseller, the ones that look like where you want to be. Pop in a typical price.
Step 3 · How many you sell
This is one product. Multiply it across your range and the number gets bigger. This isn't about doubling your prices overnight. It's about knowing what the gap is worth, so investing in closing it stops feeling like a cost.
Your 3 Quick Wins
Finish the audit in Part 1 and we'll show the fixes for your biggest leak here.
This week, I'll do:
Quick wins get you moving. Closing the whole gap is what we do.
Score: 0 / 20 · Leak: TBC · Yearly gap: £0
Not sure which fits? We'll work it out together on a free call.
Save or download your playbook
Your answers save automatically in this browser. Switching devices, or clearing your history? Grab a copy first.
Download tip: when the print window opens, choose Save as PDF. Your personal link holds your answers, so bookmark it or email it to yourself to pick up on another device.
© Bold Soul Studio. For your personal use only.
